Blog
Notes on marketing, automation, and the markets we work in. New pieces added as we go.
Automated lead scoring is legal under GDPR and rarely triggers Article 22. Learn when a score becomes a restricted decision and how an EU SMB stays compliant.
No platform penalizes AI posts in 2026. Instagram, YouTube, and TikTok deprioritize unoriginal, templated content, and the AI label carries a trust cost.
Putting UTM tags on internal links tells GA4 those clicks are a new campaign. It reassigns credit, overwrites real sources, and dumps traffic into Unassigned.
Valencia is one of Spain's most attractive cities for founders right now. Four business ideas with real momentum, and the numbers behind them.
Cut competitor-alert noise by watching 3 to 5 rivals and 5 to 10 high-signal pages each, then tier alerts by business impact so only real moves reach you.
ChatGPT web search retrieves from Bing's index, so a page Bing has not indexed cannot be cited by ChatGPT, even if it ranks well on Google today.
A scheduler decides when posts publish. It never decides whether they are worth publishing. That gap is what keeps SMB growth flat, and the tool cannot close it.
A quote calculator shows a price before it asks for an email. Venture Harbour rebuilt one inquiry form that way and moved it from 0.96% to 8.1%.
A competitor hires the team months before a product ships, so their public job postings preview product bets, technology choices, and market expansion.
AI learns from whatever sits in your CRM. Fix accuracy, duplicates, formatting, gaps, and scattered records before you ever switch it on.
VeriFactu hits IRPF autonomos on 1 July 2027, but invoicing software has had to comply since July 2025. What certified software must actually do.